“The Zalmi Foundation (ZF), a non-profit organization established in April 2018, advocates for sustainable development in Pakistan. Embracing the slogan “”Bring Back Smiles,”” ZF focuses on supporting and implementing sustainable development initiatives across the nation. It stemmed from the realization within the associates of Peshawar Zalmi, a Pakistani franchise T20 cricket team, recognizing the need for collaborative efforts from diverse stakeholders—private sector, state institutions, and civil society—to address Pakistan’s developmental challenges.

ZF operates primarily through Corporate Social Responsibility funds, collaborating with various stakeholders to facilitate sustainable development initiatives globally. The foundation is committed to undertaking impactful programs that leverage the convergence of multiple developmental themes, conducting research, implementing projects, and advocating for sustainable development in areas such as youth development, women empowerment, education, healthcare, social activism, peace, security, inclusive economic growth, and international trade.

True to its name and leveraging expertise in fostering social cohesion through sports, ZF proudly promotes sports as a means to educate youth in regions affected by adversity, aiming to instill peace and unity among diverse communities.”